Popeyes Launches ‘Bring Your Own Bun’ Campaign Amidst No Sandwich Chaos

Last month, Popeyes debuted the new Popeyes chicken sandwich that gave Chick-Fil-A a run for their money. People flocked to their nearest Popeyes, waited in lines for HOURS for the sandwich, and even incited violence at some locations when the sandwich was unavailable.

Since the chicken sandwich shortage, Popeyes has now launched an almost satirical, but real, “BYOB” campaign: aka bring your own bun. In the video, viewers see that it’s basically a three chicken tender meal, and you bring your own bun. Boom, you have a chicken sandwich! The only thing is, you actually bring in your own bun. 

Overall, it’s pretty comical. Check out the video below.

Try our new BYOB! It’s basically The Sandwich! Only no mayo. Or pickles. And you bring your own bun… Really it’s just three tenders… pic.twitter.com/9jOFyfdae4

— Popeyes Chicken (@PopeyesChicken) September 12, 2019

Just bring the chicken sandwich back, Popeyes. 

We hear y’all. We’re working to get The Sandwich back as soon as possible. If you want to be first to know when it happens, download our app and turn on those push notifications. Thanks for sticking with us! pic.twitter.com/UaIkGFMr3n

— Popeyes Chicken (@PopeyesChicken) August 28, 2019

“While we work to get the sandwich back in our restaurants, we wanted to offer our guests a fun way to satisfy their Popeyes sandwich cravings.”

– Bruno Cardinali, Popeyes’ head of marketing for North America.

Featured image via Eater.