Dixie Beer took to social media late last week to announce they were officially changing their name by retiring the word “Dixie” from their branding. This decision comes as more and more states, cities, and regions are removing any traces to the civil war and slavery. If you are unfamiliar with the background story, the word Dixie typically refers to the “Southern United States, especially those states that composed the Confederate States of America.”
While the brand Dixie Beer has been around for over 100 years, it wasn’t until 2018 that the brand was revived by Saints owner Gayle Benson. The brewery has since re-opened in New Orleans East, and been one of the Saints biggest sponsors.
Since their announcement Dixie has endured both criticism and applause for their efforts. And today Dixie again took to Instagram to acknowledge the ‘outpouring of Emotion Frustrations, & Words of Encouragement’ following their decision to retire the brand name. You can read Dixie’s full statement below regarding the future of their name and brewery.
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