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Master P, Lil Romeo, & Rouses Partner Up to Open Grocery Store in Senior Living Facility in NOLA

master-p guste grocery new orleans

In case you missed it: Master P, aka Percy Miller, has added to his economic impact to New Orleans alongside his son and Rouses Market for a brand new supermarket in Guste Homes Senior Facility, a public housing complex in New Orleans.

The complex houses over 400 elderly, disabled, and low-income residents, and has been actively trying to expand their access to fresh foods. The grocery store created by Miller & his son Romeo Miller, aka Lil Romeo, plus Rouses Market has been deemed Guste Grocery, which will aim to bring fresh food to the elderly while also providing Black cooks and farmers a place to sell their items.


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Miller explained that it is “such a blessing” to give back to the community where he grew it. Many don’t realize how challenging it can be to get access to fresh foods without transportation or while disabled, and he says that “this will allow the seniors to come down in their own building and have the access.” 

Master P has actively been working to change the narrative for Black companies, which is represented in his ventures of becoming a restauranteur, and even producing his own products such as Uncle P’s, Rap Noodles, and Rap Snacks. Uncle P’s is his latest addition prior to this announcement, after wanting to offer consumers a Black-owned alternative to brands that use Black imagery without giving back to the community they are benefitting from.

“When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities. With Uncle P, the more we make, the more we give. And the only way to give is by owning these products.” – Miller

Guste Grocery will be open Monday through Friday for residents. There are plans for additionalgrocery stores similar to Guste Grocery to pop up throughout New Orleans.

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