Master P is quite the entrepreneur in the food-sphere. In December 2019, the New Orleans rap Legend Master P, aka Percy Miller, announced the launch of his brand “Rap Noodles.” Rap Noodles was not the first attempt into the snack and food industry for Miller, having launched his now-popular brand Rap Snacks several years ago. The brand features a number of potato chip flavors that are tied to several musical artists.
His latest venture is into the broader grocery food space. He is launching a new line of “Uncle P” food products to offer consumers a Black-owned alternative to brands that use Black imagery without giving back to the community they are benefitting from. The Uncle P line will include rice, beans, grits, pancake mix, syrup and oatmeal, and a portion of the profits from sales will go towards educating inner city kids and assisting elderly people in Black communities across the United States.
Master P is looking to change the narrative and “open the doors for other Black-owned companies.”
“When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities. With Uncle P, the more we make, the more we give. And the only way to give is by owning these products.”
- Master P to CNN