The Varsity Theater is one of Baton Rouge’s top music venues. Known for its diverse nights of music, the theater has been a part of the LSU & Baton Rouge nightlife for over a decade.
In 2018, River Beats partnered with the Varsity for two shows over the course of three days. The shows were headlined by dance music acts Whethan and Borgore. Both acts have headlined music festivals such as EDC & Coachella.
The campaign consisted of our digital advertising and sponsored content funding. Our campaigns resulted in a massive success as both events sold out the 500+ capacity theater. You can see our sponsored content and campaign results below!
Sponsored Content Funding – “Paid Partnership”
This weekend at the Varsity Theatre is every electronic music lover’s dream. Baton Rouge is getting lucky with five awesome artists in very different genres of dance music. Kicking things off on Friday is booty-shaking Borgore + GG Magree, and closing out the weekend is the vibey Whethan, Chet Porter, and Win & Woo.
Digital Advertising – “Targeted Social Ads”
Using well-defined targeted audiences we reached thousands of fans well within The Varsity’s democratic. Targeting included age, sex, occupation, location, past engagement, and emails. Our ads were seen on Facebook, Twitter, Instagram, Youtube.
Conclusion & Campaign Results
The event marketing and social ad strategies implemented increased The Varsity’s ticket sales by 45% over the course of 2 weeks. Our video ads were highly successful and reached over 7,000 people, driving over 1,500 new clicks to the ticket page. This success was accomplished with only a $500 advertising spend.
Read more about the critical data and results below!