[Case Study – Event Marketing] How Swisher Sweets & River Beats Took Over New Orleans With ‘The Artist Project’

In November 2018, River Beats partnered with the world-wide cigarillo brand Swisher Sweets on their 2018 Swisher Sweets Artist Project.

The artist project is a creative initiative to provide unique opportunities for artists to create, share, and pursue their passion. The project travels from city to city giving rising musicians, photographers, and even visual artists a chance to play and interact with some of the biggest names in the game. 

Using a multi-layered package that includes email marketing, sponsored content funding, digital advertising, and a social media partnership, River Beats and Swisher were able to help sell out the Orpheum Theater for this year’s artist project. Read our full case study below to see our results. 

Sponsored Content Funding – “Supported By” 

Gucci Mane, MGK, Desiigner & Fetty Wap Take Over Swisher’s Artist Project in NOLA This December

A Look Inside Swisher Sweets Artist Project & Their Massive Upcoming NOLA Takeover

Sponsored Content Funding – “Paid Partnership”

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Conclusion & Campaign Results

Using well-targeted social ads with highly creative video and editorial content, we generated over 170,000 impressions in just over three weeks. Our campaigned reached potential attendees over multiple social platforms including email, Facebook, Instagram, Twitter, our own digital website, and YouTube. You can see the rest of the full results below!