Events New Orleans News

A Look Inside Swisher Sweets Artist Project & Their Massive Upcoming NOLA Takeover

Thanksgiving has come and gone, and we all know what that means: christmas songs and New Year countdowns. And if you’re like me, Christmas and New Years in the great city of New Orleans is something special.

As we prepare to end the year, it’s time to start planning how to end 2018 with a BANG! One way is to join River Beats for one of New Orleans’ most unique parties of the year, hosted by Swisher Sweets, on December 28th.

The Swisher Sweets Artist Project features some of the biggest names in hip-hop, and the New Orleans takeover is no different. Last year featured Cardi B, which happened to be her only appearance in New Orleans in 2017, and this year features an even bigger lineup. Gucci Mane, Fetty Wap, Machine Gun Kelly, Desiigner, and New Orleans’ own DJ Mannie Fresh are taking over this year’s massive NOLA Takeover. While those names alone make for an amazing event, the Swisher Sweets Artist Project itself might be the highlight of the night.

What is the Swisher Sweets’ Artist Project?

Swisher Sweets’ Artist Project is a creative initiative to provide unique opportunities for artists to create, share, and pursue their passion. The project travels from city to city giving rising musicians, photographers, and even visual artists a chance to play and interact with some of the biggest names in the game. For fans, it’s the perfect way to stay at the forefront of what’s new and emerging in the world of music, arts, and entertainment.

The project is now in its 4th year and has supported young acts with grants, promotions, and even creative direction in their careers. Just this year, the project held parties in LA, Detroit, Philly, Atlanta, Houston, and now a massive end-of-the-year party in New Orleans.

Swisher Sweets’ Artist Project runs deep and supports talent all across the country

Swisher’s Artist Project is years of hard work, and dedication all laid out into one creative campaign. The project runs through dozens of cities each year, all with one goal in mind: empowering creatives. The media and content created from these events are one-of-a-kind. From 60-second interviews, to live sessions inside convenience stores, the project is in a class of its own.

Relive some of the magic created by Swisher below, and listen to testimonials from some of the musicians whose lives have been impacted by the project.

Swisher’s “Pack Night” gives artists the chances they deserve

The NOLA takeover support lineup features 7 artists who are on the bubble to making their name known across the globe. Support includes Kelechi, Iman, Charles Bryan, Snap Dogg, J Soulja, Don Doliver, and Rizzoo Rizzoo. These 7 artists were chosen carefully through a unique event series.

Swisher’s “Pack Night” series featured 3 local emerging artists from each city to open for a chart-topping headliner. Following the Pack Nights, fans voted for their favorite emerging artist from each city to head to New Orleans for the grand finale event of the year opening for Gucci Mane, MGK, Fetty Wap, and Desiigner.

How to get involved

Each artist from this event offers creators a unique $1,000 grant series, while Swisher opens up a broad application process for musicians, photographers, and visual artists. You can see some amazing stories from this series here, and make sure to keep an eye out for the application process!

The NOLA Takeover: Tickets & VIP information

Swisher offers fans three different ticket options for their NOLA takeover: General Admission, VIP, and Super Fan. VIP ticket holders receive a gift bag and access to a VIP seating and bar area. Super Fan tickets offer fans unique access to a special area in front of the stage and a special gift from Swisher. Doors open at 9pm. You must be 18 to attend.

Relive 2017’s NOLA Takeover one more time!

Purchase tickets for the NOLA takeover here!


Orpheum Theater BUY YOUR TICKETS NOW BEFORE THEY SELL OUT! The NOLA TAKEOVER – featuring Gucci Mane, Fetty Wap, Machine Gun Kelly, Desiigner, and New Orleans’ own DJ Mannie Fresh The Orpheum TheaterFriday December 28; Doors Open at 9P Now in its 4th Year, The Swisher Sweets Artist Project Pack Nights feature some of the biggest names in Hip Hop.

  1. Pingback: [Case Study] How Swisher Sweets & River Beats Took Over New Orleans With 'The Artist Project'

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